Haleon Launches Centrum in Pakistan to Tackle Deficiency

Haleon has officially introduced Centrum, the world’s No.1 multivitamin brand, across Pakistan, marking a major step forward in supporting the health and well-being of individuals nationwide.

Centrum enters the Pakistani market with the backing of over 40 years of clinical research and global recognition as the most studied multivitamin brand. As the official brand owner, Haleon is committed to enhancing the health of Pakistanis by addressing the country’s pressing nutritional challenges.

Pakistan currently faces a severe issue of micronutrient deficiency, with 72% of women of reproductive age reportedly experiencing inadequate nutrition. Centrum aims to provide scientifically formulated nutritional support tailored to the needs of the population.

With more than 70% of households in Pakistan struggling to access essential micronutrients, the launch of Centrum is both timely and vital. The initiative seeks to bridge critical health gaps and promote balanced nutrition nationwide.

Haleon is rolling out two key product variants: Centrum Adult and Centrum Silver (50+), designed specifically to serve the nutritional needs of adults and older individuals. Together, these two groups represent approximately 60% of the country’s food-insecure population. To support accessibility, both variants are available in pocket-friendly packs of 30 tablets, priced at PKR 1,800 for Centrum Adult and PKR 2,000 for Centrum Silver.

This strategic launch underscores Haleon Pakistan’s broader mission to advance self-care, wellness, and public health. By introducing a regulated supply chain for Centrum, Haleon aims to eliminate reliance on grey market imports, ensuring that trusted, high-quality nutritional supplements are readily available to millions across the country.

With Centrum now officially in the market, Haleon is setting new benchmarks for nutritional care in Pakistan, reinforcing its commitment to delivering essential health solutions for a better tomorrow.