Living up to its ambition of driving innovation through collaboration, Easypaisa, Pakistan’s leading digital payments platform, has partnered with The Coca-Cola Company to enable cashless prize disbursements to winners of the ‘Peel and Win’ campaign.
All existing 8 million Easypaisa App customers can purchase a Sprite or Fanta bottle and try their luck at the Peel and Win campaign and all new customers who download and start using the Easypaisa App for the first time will also get a chance to avail themselves other worthwhile benefits including a PKR 50 voucher on registering their Easypaisa app and a PKR 50 cashback on the first easyload purchase of PKR 100 or more through the Easypaisa App.
Commenting on this campaign, Omar Moeen Malik, Business Head – Easypaisa, said; “Our goal of transforming Pakistan into a cashless society is an immense task and it cannot be achieved by one player alone. As we partner with Sprite and Fanta, one of the country’s big brands, the ultimate objective remains to rive greater access to digital financial services for all. With the power of collaboration like this one, we aim to drive more traffic towards the digital payments ecosystem while also providing new and existing users across the country an exclusive chance to win exciting rewards”.
