Since the launch of Spotify for Artists, Spotify has put all its energy into building tools and resources to help artists and their teams succeed in music. And no matter what an artist’s personal definition of success is, one thing is true across the board — fans make it possible.
The vision for Spotify for Artists is for a music industry that puts actionable data and powerful tools in the hands of artists and their teams directly, so they have control over growing their fanbases and careers. These Fan Study insights can help artists better build their strategies for Spotify for Artists features like playlist pitching, Promo Cards — and beyond.
Ever wonder why it is so important to encourage your fans to add your tracks to their playlists? Well, after a listener adds your track to their personal playlist, they will listen to you 41% more, look at your profile 12% more, and end up making 60% of all your merch purchases.
So check it out, share your favorite insights with your team or on social, and let Spotify know what fan insights to study next.