The ZEAL program will be delivered by expert trainers from East River, Z2C Limited, and Activ8, with additional support from Ziauddin University. Classes will be conducted every Saturday till 19th May 2023 at both Ziauddin University Clifton and North sites.
“As technology pushes deeper into the business, the business pushes deeper into technology,” said Raihan Merchant, CEO of Z2C Limited, at the launch ceremony of the ZEAL Future Enablement Program. “All businesses and executives need to be upskilled in digital marketing and creative strategy in order to improve the effectiveness of customer lifetime value initiatives. To take Pakistan to the next level, we need to increase the quality and quantity of talent that will shift the country to a services industry model.”
As the advertising expenditure within Pakistan declines steadily year-on-year, advertising agencies have begun to pivot towards an expert model for their services. This has included training existing talent to work on global brands in the MENA and APAC region, through large consultancies and advertising agencies. In Pakistan, Activ8 is one such example, serving advertisers in the MENA region through it’s relationship with the Publicis Groupe. The exposure to regional megabrands and their campaigns represents tremendous learning opportunities and growth for work placement abroad.
“Executives worldwide need training on platforms and tools that make their roles easier,” said Saadi Gouse, the director of digital transformation at Publicis Groupe in Pakistan. “The data-literate executive will replace the executive that refuses to upskill & adapt. The most significant disruption data and AI create is eliminating the walls between technology and business. They are becoming indistinguishable. Companies must adapt by making technical and non-technical roles indistinguishable.”