Cheezious, a leading fast-food chain and proud Pakistani brand, recently hosted an unforgettable event at the Pakistan National Council of the Arts (PNCA), where over 500 attendees gathered to witness “Mehfilm,” a unique celebration of short filmmaking.
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The event began with a screening of carefully selected short films, followed by a panel discussion with industry leaders like Rehan Sheikh, Muhammad Abdullah, Jawad Sharif, Areeba Naveed, and Huma Jamil. It concluded with live music performances, creating an immersive experience. The evening brought together a diverse crowd of bureaucrats, journalists, filmmakers, and professionals, emphasizing Mehfilm’s role as a key platform for creative dialogue. The event celebrated the talent in Pakistan’s filmmaking community, leaving the audience inspired and entertained, while reinforcing Cheezious’ commitment to supporting arts and culture.
Head of Marketing Cheezious Zohaib Hassan stated that, ” Cheezious is proud to support initiatives that amplify the voices of independent creators and bring people together to celebrate art and culture, Events like these not only inspire but also pave the way for a brighter future in the creative industries.”
Cheezious, known for its commitment to supporting cultural and community initiatives, once again demonstrated its dedication to enriching Pakistan’s creative landscape through its partnership with Mehfilm. The panel discussion delved into the evolving landscape of independent filmmaking in Pakistan, the challenges faced by creators, and the importance of platforms like Mehfilm in showcasing untold stories.
