Chery, the prominent Chinese automaker, has reportedly ended its collaboration with Ghandhara Automobiles Limited (GAL), formerly Ghandhara Nissan Limited, as it prepares to align with a new, financially robust partner in Pakistan. Sources indicate that an official announcement regarding the new partnership is imminent.
Read More: Car Sales Soar 50% in 5MFY24, Despite November Decline; Jeep and Pickup Sales Surge
A Strategic Shift for 2025: As part of its ambitious 2025 plans, Chery aims to introduce its sub-brands, Omoda and Jaecoo, in Pakistan, alongside its existing lineup of Chery-branded vehicles. This bold move highlights the automaker’s commitment to revitalizing its presence and expanding its market share in the country.
Challenges with GAL: Chery’s decision to part ways with GAL reportedly stems from dissatisfaction with sales performance and after-sales service during their four-year partnership. The collaboration, which began in 2021, saw the launch of the Tiggo 4 Pro and Tiggo 8 Pro SUVs. Despite their promising features, these models struggled to capture a significant share in Pakistan’s highly competitive automotive market.
A New Beginning: With the conclusion of its contract with GAL in December 2024, Chery is set to embark on a new chapter. The company plans to leverage its new partnership to focus on improving customer satisfaction, enhancing market adaptability, and launching a more dynamic product lineup tailored to local demands.
This strategic realignment signals Chery’s commitment to solidifying its position in Pakistan’s auto market. Further updates on Chery’s developments are anticipated as the automaker gears up for its re-entry with renewed vigor.
