Your #DarazJourney for 2023 has arrived. Here’s how to discover your shopping persona and share the results
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In a bid to celebrate the diverse experiences of its users, Daraz, Pakistan’s leading e-commerce platform, has introduced #DarazJourney —an exclusive year-end feature offering a personalized reflection of your shopping preferences based on the year’s purchases.
With an expansive inventory of over 15 million products spanning across 100+ categories, Daraz has etched its mark as the quintessential destination for online shopping enthusiasts. The #DarazJourney aims to encapsulate the essence of each user’s 2023 shopping escapade through a unique lens.
To participate in this introspective journey, users can simply navigate to the My Account section on the Daraz app, where fun insights await.
![Daraz Journey Discover Your 2023 Shopping Persona](https://i0.wp.com/taazataren.com/wp-content/uploads/2024/01/WhatsApp-Image-2024-01-12-at-17.17.38_3cbaa00b.jpg?resize=1024%2C340&ssl=1)
Based on shopping trends observed in 2023, Daraz has designed four distinct user personas within its buyers:
1. Adventurer: Embarked on a new adventure to explore and shop on Daraz
2. Fun Seeker: Enjoyed the best of both shopping and entertainment worlds
3. Window Shopper: Enjoyed countless moments exploring the world of Daraz!
Share the excitement of your #DarazJourney with friends, family, and fellow Daraz enthusiasts to celebrate the diversity of shopping experiences within the Daraz community.