In line with its global vision for a waste-free future, Nestlé Pakistan recently stepped up efforts under the Clean Hunza Project by installing a machine for bailing and compressing packaging waste in Hunza. Launched in 2019, Clean Hunza Project is part of District Council Hunza’s initiative on waste management, in partnership with Nestlé Pakistan, Gilgit Baltistan Waste Management Company (GBWMC), and KADO.
Clean Hunza Project focuses on waste segregation and recycling system for Hunza by encouraging waste management of 200,000 kgs of plastics in 2021, eventually leading up to 1000 tons by 2025 to make Hunza waste-free and promote sustainable tourism in the region.
Waqar Ahmad, Head of Corporate Affairs and Sustainability, Nestlé Pakistan said, “We are accelerating our actions to reduce the environmental impact of various kinds of packaging waste.
To achieve this, we have set ourselves the commitment of ensuring 100% of our packaging is reusable or recyclable by 2025 and this initiative is a step in that direction,” he further added.
Located on Karakoram Highway at an altitude of 2,500 meters above sea level, Hunza is one of the most popular tourist destinations in Pakistan with almost 1.2 million tourists have visited the region in 2018.
This project marks Nestlé Pakistan’s efforts to reduce the environmental impact of packaging waste by improving its management and recycling, in line with UN Sustainable Development Goals 12 and 17 – Responsible Consumption & Production and Partnership for Goals.
Globally, Nestlé continues to play a leading role in helping solve the issue of packaging waste with its three-pillar approach, i. Developing new packaging, ii. Shaping a waste-free future and iii. Driving new behavior.
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