Ordercall – one of Pakistan’s fastest growing B2B e-commerce startups, has joined hands with Oware – a supply-chain tech startup to accelerate last mile order delivery to Karachi’s retailers. With the objective of streamlining Karachi’s B2B supply-chain network, Ordercall will adopt Oware’s strategic distribution solutions and fleet management capabilities to widen market coverage and improve accessibility. It will also expand Ordercall’s footprint and outreach to underserved localities of the metropolitan city, enabling kiryana store-owners to meet the fast-evolving demands of their customers, proactively.
A signing ceremony was held to mark the occasion, where Syed Atif Hassan – CEO of Ordercall commented, “Ordercall was founded with a vision to accelerate national progress by creating value for the retailer community. We are confident that this alliance with Oware will empower more and more retailers to multiply their livelihood and benefit from our highly dynamic ecosystem.”
Sharing his thoughts, Raza Kazmi, CEO, Oware said, “By offering real-time visibility and assistance, Oware aims to maximize Ordercall’s last-mile deliveries through Oware’s strategic distribution network.” This integration is in line with Ordercall’s mission to create a complete ecosystem for Pakistan’s retailers. The company is driven to grow and evolve with the region’s rapidly growing general trade market and provide unmatched value to retailers through innovation and collaboration.

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