As South Asia’s first and only virtual mall, DarazMall has grown into the trusted online home for over 1,500 brands and millions of customers across the region. It features a wide range of local and international names across Fashion, Beauty, Electronics, Home and Lifestyle, among others, featuring popular brands such as Unilever, Reckitt, Nestle, National Foods, Tapal, Samsung, Haier, Xiaomi, Realme, Infinix, Techno and Oraimo. The new DarazMall design highlights a signature purple and orange palette, reflecting its renewed focus on authenticity, innovation, and a vibrant brand shopping experience.
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Ben Yi, Chief Commercial Officer of Daraz Group said: “DarazMall plays a key role in Daraz’s overall business strategy as local and international brands pursue omnichannel growth across South Asia. Through DarazMall, we are redefining how brands and consumers connect online, built on trust which is increasingly valued by today’s online shoppers, and reinforced through our Authenticity Guarantee.”
DarazMall continuously enhance the customer journey for those who prefer official brand channels for authentic products, warranty assurance, and reliable after-sales support. With multiple payment options, exclusive card offers, convenient door-to-door delivery, responsive customer services and priority returns, DarazMall has become a trusted destination that delivers quality and confidence in every purchase.
This 11.11, DarazMall brings both excitement and assurance to shoppers with more than 17 million branded items available. Beyond its authenticity guarantee with three-times cashback, shoppers can look forward to exclusive brand deals that pair product discounts with Free Delivery, and grab Flash Vouchers of 60% off to unlock top brand offers during Brand Rush Hours each day. Customers can also enjoy delivery in as fast as two days and hassle-free 14-day returns for a worry-free shopping experience.
“As Reckitt, we proudly guarantee that every product from our brands on our DarazMall flagship stores on Daraz are 100% authentic. Our partnership with Daraz Pakistan, built over more than five years, means these stores are operated directly by Reckitt, so consumers can shop with total confidence. This 11.11, we are thrilled to team up again for the biggest online shopping campaign of the year and bring shoppers a lineup of exciting offers, including value bundles, special promotions and dMall exclusives.” stated Romesa Sami, E-commerce Manager, Reckitt Pakistan.
“Every pair of jeans and every piece of apparel on our official Levi’s flagship stores on Daraz Pakistan is genuine Levi’s, sourced and listed by us. Because we operate these stores directly in close partnership with Daraz, customers can shop knowing they are getting original products. This 11.11, we are celebrating with Daraz by offering shoppers up to 70% off on selected Levi’s collections,” shared Muhammad Ali, Head of Marketing, Brand Experience & E-Commerce, Levi’s Pakistan.
DarazMall provides stronger brand credibility compared to non-official sellers, as only verified brands and authorized sellers can operate on DarazMall. They benefit from direct access to Daraz’s vast customer base of 26 million across Pakistan, the platform’s annual campaign calendar, exclusive sales events such as Super Brand Day, and the platform’s integrated logistics network.
In addition, DarazMall value-added service suite offers traffic acceleration, conversion boosting tools, precision marketing, influencer reach, and professional brand support to deliver a holistic growth engine for brands both during regular business periods as well as mega campaigns such as 11.11.
- Through Early Bird and Flash Sale programs, brands gain immediate exposure for new launches and limited-time deals, unlocking up to 200% more visibility and faster sell-through.
- Conversion-driving features such as Free Shipping Vouchers and Voucher Max further reduce purchase friction, boost average order value, and incentivize repeat purchases.
- Daraz Marketing Solutions (DMS) leverage AI-driven targeting to convert traffic efficiently at lower cost, while the Affiliate Program enables brands to tap into influencer networks for broader, authentic reach.
- Complementing these tools, Daraz Business Solutions (DBS) offers end-to-end e-commerce management, helping sellers scale operations and transform into leading brands on DarazMall.
“By empowering brands with visibility, marketing, and fulfillment support, we are strengthening their digital presence while giving South Asian consumers an elevated and reliable way to shop online,” Ben added.
Shoppers can easily discover DarazMall through the dedicated DarazMall channel on the Daraz app or website homepage. Products featuring the “Mall” badge can also be clearly identified throughout the shopping journey, assuring customers that every purchase comes from verified brand partners or sellers, backed by guaranteed authenticity and reliable service.
