Jazz, Pakistan’s premier digital operator (part of the VEON Group, NASDAQ: VEON, Euronext Amsterdam: VEON), has named Atyab Tahir as the next CEO of JazzCash, beginning May 1, 2022.
Atyab, who is currently the Country Manager for MasterCard Pakistan and Afghanistan, has over two decades of international banking and consultancy experience. In addition to Fidelity Investments, HBL, Telenor Bank, and easypaisa, Atyab has held top positions at Fidelity Investments, HBL, Telenor Bank, and easypaisa. He graduated from Dartmouth College with a BA and Babson College with an MBA.
“While mobile phones and payment solutions have expedited financial inclusion in the country, a large chunk of Pakistan’s adult population remains unbanked,” stated Aamir Ibrahim, CEO of Jazz, in response to Atyab’s appointment. I am convinced that JazzCash, under Atyab’s energetic leadership, will contribute to increase financial inclusion across the board by developing new and customer-centric products.”
“JazzCash is at the vanguard of Pakistan’s digital revolution, processing over 5 million transactions each day and accounting for about 7% of the country’s GDP.” Our goal is to create a world-class fintech that serves every Pakistani, including youth, SMEs, and freelancers, with a special focus on the unbanked and underbanked. I’m excited to join the Jazz family and collaborate with our telecoms and financial services partners to realise Digital Pakistan’s full potential.” Atyab stated.
JazzCash, a part of Jazz, has quickly risen to the top of the country’s digital financial services sector. JazzCash has 15.2 million monthly active users (+24.9 percent YoY) and 130,800 monthly active merchants, according to VEON Group’s FY21 figures, which were revealed on February 28, 2022. (up by 2.3 times YoY).

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