Daraz, South Asia’s leading e-commerce marketplace, has officially launched Daraz Advertising Solution (DAS), a full-funnel advertising suite for sellers and brands registered on the platform. With over 27 million monthly active users, Daraz is now Pakistan’s fourth largest platform, and through DAS it will be introducing the third wave of digital advertising in the country which will offer the first self-serve advertising tool launched by a local e-commerce brand. Initially, DAS will be offering three kinds of onsite and offsite advertising options to partner brands and sellers:
Daraz Display Ads: Reach the 2 million+ audience on the platform, which visits on a daily basis.
Daraz Sponsored Search: Engage and convert high intent users, and beat competition with native presence.
External Ads: Send more targeted audience to stores from ads on third-party platforms such as Facebook Collab Ads and Google Ads.