Ministry Condemns Betting Ads During Pakistan-Australia Test
Ministry Condemns Betting Ads During Pakistan-Australia Test

The Ministry of Information and Broadcasting has recently issued a strongly worded letter addressing the issue of betting company advertisements during the first test match between Pakistan and Australia earlier this month. The letter, directed to various entities including the Pakistan Cricket Board, Pakistan Television, and the Pakistan Electronic Media Regulatory Authority, expresses concern over reported violations of clear instructions against broadcasting advertisements from betting companies or their surrogate counterparts.

Read More: Islamabad United Secures Naseem Shah for Rs. 45 Million in PSL Swap Deal

Despite explicit directives, the letter notes that these violations occurred during the mentioned test match. It emphasizes the need for all relevant entities, collectively referred to as ‘the concerned,’ to ensure strict compliance with the ministry’s instructions. Furthermore, the letter urges a thorough investigation to determine the reasons behind this lapse in adherence to guidelines.

Specifically addressing Pakistan Television (PTV), the ministry instructs PTV to engage with its parent companies, insisting that they terminate agreements with advertisers if ad placement guidelines are not rigorously followed.

In a broader context, the letter advises the Pakistan Telecommunication Authority (PTA) to take decisive action against all illegal betting, gambling, and casino companies operating within Pakistan. Additionally, it recommends the establishment of a specialized wing within the PTA to actively monitor and address such issues to curb any potential recurrence.

The background of this stern response can be traced back to a scandal during this year’s Pakistan Super League, where involvement with betting companies led to a ban on betting ads. Some players even opted to refuse sponsorships from these companies as a consequence of the controversy. The ministry’s letter serves as a proactive measure to prevent a recurrence of such incidents and uphold the integrity of sports broadcasting in the country.

Leave a Reply

Your email address will not be published. Required fields are marked *

Sign Up for Our Newsletters

Get notified of the best deals on our WordPress themes.

You May Also Like

KFC squads up with PUBG: battlegrounds and pubg mobile in exciting new collab for gamers to load up, dive in and taste victory

Prepare for a convergence of flavors and action as KFC comes to…

PTCL Group, Peshawar Zalmi team up for PSL 9 to fortify Pakistan’s sports landscape

Pakistan’s leading telecommunications and integrated ICT services provider, PTCL Group (PTCL &…

The next Royale Pass Ace, featuring snow and reindeer-themed rewards

PUBG MOBILE, one of the world’s most popular mobile games, gets ready…

Tetra Pak extends nutrition partnership with Islamabad United for the sixth year

Tetra Pak Pakistan announced the extension of their partnership with Islamabad United as its…