The water filtration facility at Pak Colony in Karachi was inaugurated by Eugene Willemsen, PepsiCo’s CEO for Africa, the Middle East, and South Asia. The recently opened water filtration plant at Pak Colony Karachi would assist over a hundred thousand residents in Karachi. Eugene Willemsen, PepsiCo’s CEO for Africa, the Middle East, and South Asia, officially opened the water filtration facility, which was built with the support of the international non-governmental organisation WaterAid and PepsiCo Foundation, the company’s philanthropic arm. Arif Jabbar, Country Director of WaterAid Pakistan, was present during the inaugural ceremony.
The water filtering plant provides safe drinking water to 100,000 people. The water treatment facility can filter 50,000 litres of water per day. Six delivery locations provide clean water to multiple communities. Three educational institutions in the area have been given access to the facility’s water supply. The operation and maintenance of the water filtration plant will be overseen by a water user group. Community sensitization on cleanliness, water safety, and water conservation has been an important aspect of the programme. Through interactive workshops and competitions, 300 youngsters were instructed in hygiene promotion.
PepsiCo’s ‘Access to safe water’ programme is assisting the government’s Clean Green Pakistan effort, which aims to ensure environmental sustainability by delivering safe water to 200,000 people in Karachi, Lahore, and Islamabad’s urban underprivileged areas.

“Taking positive action towards the environment and communities is engrained in our pep+ goal,” stated Mr. Eugene Willemsen, CEO PepsiCo Africa, Middle East, and South Asia. Safe water access remains a top concern for us in Pakistan and around the world.”
“WaterAid welcomes the longtime cooperation with PepsiCo for providing clean drinking water to communities in Pakistan,” stated WaterAid Country Director Arif Jabbar Khan. The business sector’s contribution to the accomplishment of the Sustainable Development Goals, particularly Goal 6, is critical.” Mr. Khan also stated that WaterAid has ensured more community ownership and engagement in the PepsiCo-sponsored clean drinking water projects in Punjab, Sindh, and Islamabad in order to ensure long-term sustainability and continuous benefits. This has been a crucial role in the initiatives’ success.”
PepsiCo’s water strategy is intended to ensure long-term, sustainable water security for the company as well as local communities that rely on a constant supply of clean, safe water. PepsiCo has helped more than 55 million people gain access to safe water through distribution, purification, and conservation programmes through partnerships funded by The PepsiCo Foundation, the company’s philanthropic arm, since 2006, far exceeding the company’s original target of 25 million people by 2025. PepsiCo has announced a new goal of providing safe water to 100 million people by 2030, with an emphasis on supporting water delivery, sanitation, and hygiene practises in the short term.
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