SAP announced the second phase of its digital expansion in Pakistan during a media roundtable held on the sidelines of its flagship SAP Business Unleashed Innovation Day 2025 in Karachi. The company shared key developments in its mission to digitally empower both public institutions and private enterprises across the country.
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Speaking at the event, Saquib Ahmad, Managing Director for SAP Pakistan, Iraq, Afghanistan and Bahrain, said, “SAP is with every customer now. Our new products cut business costs and boost workforce efficiency.” From cloud migration to AI-driven workflows, SAP’s technologies are enabling organizations such as Pakistan State Oil (PSO), Pakistan Railways, and leading oil and gas companies to streamline audits, enhance transparency, and drive operational excellence.
The public sector is also leveraging SAP solutions to digitize critical services. Notably, the Auditor General of Pakistan has adopted SAP to manage national budgeting, while major electricity distribution companies (DISCOs) have implemented SAP systems to improve performance and efficiency.
In addition to digital transformation, SAP is investing in Pakistan’s human capital. Shmuel Ali, Director Midmarket & NNN, highlighted SAP’s commitment to developing local talent through its free training programs and tools. “Pakistani youth trained on SAP are now leading in the Middle East,” he said, noting the success of SAP’s University Alliance Program, which has trained thousands of students across top academic institutions.
Fahad Zahid, Director Large Enterprise, emphasized the role of AI and cloud solutions in enabling agility across industries such as energy, telecom, and automotive. “Cloud solutions have slashed costs and AI is revolutionising HR,” he remarked.
With strong momentum across both enterprise and government sectors, SAP reaffirmed its vision to make cutting-edge digital solutions accessible for organizations of all sizes, accelerating innovation and growth in Pakistan’s evolving digital economy.
