Standard Chartered Bank announced the completion of five successful years of its flagship Goal Programme in Pakistan.
The goal is the Bank’s award-winning, sport-for-development programme that provides financial education and life-skills training to girls aged between 10 and 24. The objective of the Goal program is to empower young women as economic leaders.
The goal was launched in Pakistan in 2016 and since its launch, we have impacted more than 16,000 adolescent girls’ lives in Pakistan. It is present in 47 schools across Karachi and Islamabad and more than 3700 girls have been benefitted just through the COVID-19 initiatives.
Commenting on this occasion, Ms. Khadija Hashimi, Head, Corporate Affairs and Brand & Marketing, Africa and the Middle East & Country Head, Pakistan, Standard Chartered Bank said: “It is a proud moment for us at Standard Chartered to announce the successful completion of five years of Goal in Pakistan. Since the launch, we have impacted more than 16,000 girls across the country. We feel there is massive untapped potential waiting to be unlocked for girls in Pakistan. Through this initiative, we will continue to provide them with the right tools and knowledge to make informed choices as they move into adulthood and to empower them to be more active economic participants in their communities.
Educating girls and giving them the tools to shape their own future has an incredible multiplier effect on economic growth. It leads to increased prosperity not just for individuals but for their communities and the society at large.”
Commenting on the launch Mr. Ali Khayam, Country Representative, Right To Play International said “We have seen incredible results of Goal program over the last 5 years. The confidence, agency, and financial literacy that they acquire, enables these young girls to plan their education and careers and to dream big. The program prepares them to address the many challenges of life, and become financial contributors to their families.”
What makes Goal unique is its play rather than a classroom-based methodology to get the curriculum messages across. It is also, leveraging sports as a dynamic and healthy platform. The physical activities generate fun and help girls remember what they have learnt while giving them a break from the stresses of home life.
Goal’s training curriculum is based on five modules: ‘Be Money Savvy’ focuses on financial education (how to save, invest and open a bank account); ‘Be Yourself’ imparts effective communication skills; ‘Be Healthy’ builds knowledge on health and hygiene; ‘Be Empowered’ teaches girls how to be confident, authentic and stand up for their rights; and ‘Be Independent’ focuses on providing vocational training to girls to enable them to be financially empowered.
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