Peshawar Zalmi has pulled a digital googly ahead of the 10th edition of the Pakistan Super League (PSL), announcing that TikTok queen Jannat Mirza is now the franchise’s official social media ambassador.
Yes, you read that right — while other teams are scouting all-rounders, Zalmi is banking on viral dances, lip-syncs, and filters to win over Gen Z. The announcement dropped on Friday via Zalmi’s social channels, just in time to stir up buzz before the opening match.
With millions of followers and enough online clout to crash servers, Jannat Mirza will lead Zalmi’s digital charge this PSL season. Her mission? Keep the timelines buzzing while the boys handle things on the field.
The franchise hopes to ride her TikTok fame straight into the hearts (and phones) of young fans, making sure Zalmi isn’t just trending in the points table — but on For You pages too.
This move aligns with Zalmi’s strategy to dominate the digital game, and honestly, who better to call up than the queen of transitions herself?
Still holding onto some traditional star power, Peshawar Zalmi has also retained superstar Mahira Khan as its official brand ambassador — because why settle for one diva when you can have two?
Between Mirza’s short-form fire and Mahira’s silver screen grace, Zalmi’s marketing is batting deep. Whether you’re scrolling or streaming, they’ve got your attention.
Meanwhile, PSL 10 is ready to roll, with Islamabad United facing off against Lahore Qalandars in the curtain-raiser at Rawalpindi Cricket Stadium on April 11. The tournament runs until May 18, with 34 matches across Rawalpindi, Lahore, Karachi, and Multan — and evening games locking in that prime-time slot at 8 PM PKT.
So, while other teams focus on bowling attacks, Zalmi’s already going viral. Catch them online, or better yet, on the scoreboard.
