In a landmark move set to redefine Pakistan’s digital payment landscape, PayFast, a leading State Bank of Pakistan-licensed fintech, and Zindigi, the fastest-growing digital banking initiative by JS Bank, have officially entered into a strategic partnership.
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The signing ceremony, held at PayFast’s Head Office in NASTP, Karachi, marks the beginning of a forward-thinking collaboration aimed at delivering cutting-edge white-label payment solutions to a diverse range of businesses across the country.
This alliance leverages PayFast’s robust and secure payment gateway infrastructure alongside Zindigi’s dynamic digital banking services, offering a comprehensive suite of customizable payment solutions. These offerings will enable businesses to seamlessly integrate tailored payment systems, enhancing customer experience, operational efficiency, and brand identity. Zindigi already boasts one of the largest merchant networks in Pakistan, further amplifying the reach and impact of this integration with a smooth and secure checkout process for users.
Arshad Raza, Chairman of PayFast & CEO at Premier Systems, stated, “This partnership not only reflects a mutual commitment to digital innovation but also underlines a shared mission to drive inclusive financial growth in Pakistan. By enabling businesses to deliver personalized, secure, and scalable digital payment experiences, PayFast and Zindigi are setting new industry standards.”
Noman Azhar, co-founder & chief officer of Zindigi, stated, “Zindigi is focused on redefining digital banking experiences for a generation that expects speed, security, and simplicity. Together with PayFast, we are building an ecosystem where businesses of every size from startups to enterprises, can thrive through digital enablement.”
Adnan Ali, CEO of PayFast, stated, “By combining our secure payment infrastructure with Zindigi’s innovative digital banking platform, we are poised to deliver unparalleled value to businesses and consumers alike.”
This partnership is yet another milestone in Zindigi’s journey to empower Pakistan’s youth and digitally savvy population with modern banking solutions. By embedding PayFast’s gateway, Zindigi reaffirms its commitment to reshaping how individuals and businesses experience payments, making them faster, more accessible, and tailored to local needs.
