Over the years, Easypaisa has grown to include 170,000+ registered agents across the country with more than 25 million registered wallets. In 2020, the number of transactions from the platform exceeded 800 million amounting to annual throughput of PKR 1.5 trillion. A significant share in Easypaisa was bought by Ant Group in 2019. Omer Moeen Malik, Business Head, Easypaisa, shared the insights and some key features of Pakistan’s #1 financial management App in an interactive Easypaisa App Experience Session organized by the Easypaisa in Islamabad. The session was attended by well-known senior journalists and bloggers.
The company itself is the only global fintech business valued at over $100 billion today.  With more than 10 million downloads, Easypaisa is amongst the most popular platforms in the country granting simplified financial inclusion to the masses without any complicated procedures. Today, roughly 1 out of every 3 smartphone customers in Pakistan use the Easypaisa App. 

While responding to the query  Omer said, “The platform has also innovated customer support adding Whatsapp chat in addition to In-App live chats with service representatives 24/7”.  Responding to the query of non-availability of the service on different platforms, Omer said, “All financial services must be open for all Banks” Easypaisa is one of Pakistan’s most secure mobile wallets protected with state-of-the-art encryption. The customer’s personal details remain confidential at all times enabling safe and hassle-free payments with guaranteed peace of mind. The app is protected with face ID, fingerprint recognition, number detection, OCR, and Geofencing to make customer experiences as seamless as possible. He added.


Easypaisa launched in 2009 as a simple peer-to-peer money transfer service where a USSD code was used to transfer payments over long distances. Over time, it evolved into a smartphone app introduced with basic money transfer functions and an interactive and easy-to-use interface. In 2019, the platform was revamped with a new look and enhanced features creating one of the most revolutionary products in Pakistan’s digital financial ecosystem. 
The first and largest payments wallet in the country reaching more than 8 million active users today. Being telco agnostic, anybody, no matter what SIM they have, can download and set up the Easypaisa App. The application is available to download on all major smartphone operating systems like Android and iPhone. The platform enables payments like utility bills, mobile top-ups, ticket purchases, and a lot more besides.


Over the years, Easypaisa has progressed from being a ground-breaking service to send and receive money over long distances within the country in an instant to a comprehensive digital payments solution where users can access a host of financial transactions all from their smartphone. The application can sync directly to a conventional bank account allowing funds to be sent or received between both mediums. Easypaisa also supports secure merchant payments through direct transfers at retailers while offering cashback and other rewards.
Through Easypaisa users can purchase mobile airtime or bundles directly, make payments for over 240 billers including major utility service providers, educational institutions amongst others, make donations to various charities, pay taxes and challans as well a lot more besides. Easypaisa also brings exclusive discounts on thousands of stores and the opportunity for existing customers to invite and earn cashback. Customers can also top up other wallets like Daraz or buy Careem vouchers while at the same time being able to get instant cash of up to PKR 1,000 when needed.

EasyPaisa’s Success at Effie:

Easypaisa added a huge feather to its cap this year by bagging 7 prestigious Effie Awards at the 2021 event. 4 gold awards were won for the ‘Eidipaisa’ campaign in the categories of Seasonal Marketing, Topical Marketing, Marketing Disruptors and Finance categories, a gold, and silver award in the Finance category for the ‘Our Every Number is Welcome’ and the ‘Patta Note’ campaign respectively as well as a bronze award for the ‘Easypaisa Raahi’ series in the Marketing Disruptors category.
Using Easypaisa
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