Aimed at further developing the digital payments ecosystem, Pakistan’s leading fintech, JazzCash, has launched a Business App for its rapidly growing merchant base. Featuring state-of-the-art tools for efficient financial and business management, this app adds to the ease of doing business as small and medium business owners can kick start digital payment acceptance, without the cumbersome bank account registration process.
This all-new platform has been developed to cater to the SME sector, which is yet to realize the full benefits of a digital payments ecosystem, while some amongst them, are not even part of the formal economy. There are millions of SMEs in Pakistan, and only a few thousand accept digital payments making it a predominately cash-based sector.
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According to Erwan Gelebart, CEO, JazzCash, “JazzCash aims to cultivate a cashless economy and is committed to introducing innovative products and services that offer faster, more transparent, and secure payment solutions. We identified a need for a one-stop digital solution in the SME sector, which still lacks the tools and resources to adopt digital transformation, and created this business app to manage all their financial requirements. By taking advantage of secure, real-time payments, these businesses will witness higher efficiencies and benefit from a thriving digital ecosystem.”
