The biggest Punjabi blockbuster of all time, Maula Jatt is unstoppable as it gets a re-release on Eid six months after release worldwide. The Punjabi film scene experienced a phenomenal achievement with ‘The Legend of Maula Jatt,’ which shattered all expectations by becoming not only the top-earning Punjabi film ever but also the most successful South Asian film in the UK from 2018 to 2022.
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Garnering an astonishing £1,480,000 from a mere 79 screens, the film boasted a screen average of £18,734, enabling it to outpace mainstream Bollywood films with considerably larger budgets and broader releases in both the UK and the US. In the intensely competitive US market, the film managed an extraordinary screen average of $12,687 across 89 screens, outstripping the worldwide hit RRR, which recorded a screen average of $10,833 from a 1,200-screen release.
Additionally, The Legend of Maula Jatt exceeded RRR’s screen average in the UK, Canada, and the US. Having screened for 27weeks in Pakistan, the film has already accumulated over six times the nation’s prior box office record. With an international release on a modest 500 screens, ‘The Legend of Maula Jatt’ has raked in over $13.8 million USD and is slated for release in even more territories with dubbing including Turkey, Russia, Korea and China.
One crucial aspect that sets this movie apart is its dedicated cult following, which has enticed viewers to travel great distances to see the film, even with its limited screen availability. The movie’s merchandise has also made a splash, with items like a replica of the ‘Gandasa’ weapon from the film fetching $50,000 at a Toronto auction last month. The film, which has become a modern day classic drew viewers to travel long distances despite limited screen availability. Hence cinemas overseas are giving the film another theatrical run on Eid.
The film has completed its 27 weeks in Pakistani cinemas today and will be available to watch on Eid.
