The latest installment of Spotify’s 60 Second Concert, a popular Spotify franchise where artists delight their fans with a one-minute performance of their newly released tracks, is out now.
Sharing his experience about having his music on Spotify, Umer said ‘‘Being an Indie artist from Lahore, it is quite a task to reach a wider and relevant audience worldwide. Spotify has assisted me to a great extent when it comes to expanding and retaining my global reach.”
When asked about the Spotify 60 Second Concert franchise, he further added: “Great catalyst to our latest releases by driving those initial streams. It’s a very personal and intimate way to connect with the fans and give them a live preview of the track they are going to listen to.”
Stream “Taaray” now on Spotify!