VYU, a video-first fashion shopping platform, is now live in Pakistan following a six-hour launch livestream featuring veteran actress Bushra Ansari and Instagram Influencer Duo, Ron & Coco. The stream had already reached 4.5 million live views across Facebook, Instagram and YouTube as of 9:00 PM PKT on October 24.
How VYU Entertainment Commerce Works
VYU is built around what it calls Entertainment Commerce: shoppers watch styling content, celebrity segments and fashion discussions, then buy the featured products directly from the video. At launch, the platform offers women’s fashion from a range of brands across clothing, footwear, handbags and accessories.
The launch stream brings together styling segments, fashion discussions and entertainment, with Bushra Ansari and Ron & Coco sharing styling tips, fashion advice and personal anecdotes with viewers.
VYU Founders on the Launch
“Shopping has always been about more than buying products. It is about discovering new styles, finding inspiration, and enjoying the experience,” said Farzana Sheikh, Co-Founder of VYU. “With VYU, we wanted to bring that excitement into the digital world, creating a destination where fashion, entertainment and shopping come together naturally.”
“Pakistanis already discover fashion through video and creators, but they still have to leave that content to go shop somewhere else. VYU closes that gap,” said Afraz Siddiqui, Co-Founder of VYU.
VYU at a Glance
- Launch: six-hour livestream with Bushra Ansari and Ron & Coco
- Reach: 4.5 million live views on Facebook, Instagram and YouTube by 9:00 PM PKT on October 24
- Range: women’s clothing, footwear, handbags and accessories from multiple brands
- Website: www.vyucart.com
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