Asma Anwar Head of Customer Excellence, People & Culture at Zindigi, has been recognized by Connected Pakistan in its 30 Under 30 list in the Fintech category, celebrating her impactful leadership in developing the financial eco-system of Pakistan.
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At Zindigi, she is the youngest Leadership Team member and leads strategic functions across Customer Excellence, People & Culture. She is also responsible for initiatives like HerZindigi, which aims to empower women through financial access and education. Furthermore, she has been working tirelessly for girl’s education in Pakistan in partnership with The King’s Trust (UK) initiative for girls’ education in Pakistan, working toward creating equitable opportunities for the next generation.
Commenting on the Honor , “I’m incredibly honored to be named among Pakistan’s 30 Under 30 in fintech,” Asma Anwar stated. “This milestone isn’t just mine, it’s a reflection of the trust, mentorship, and opportunities I’ve received throughout my journey. I’m especially grateful to the leadership at Zindigi for fostering a culture that recognizes potential, supports young voices, and creates real platforms for women to grow and lead.” “To my mentors, thank you for your guidance, your belief in me, and for showing me what values-based leadership truly looks like,” she continued. “Through initiatives like HerZindigi and The King’s Trust Achieve, I’ve seen firsthand how empowered women empower communities. I hope this recognition inspires more young women to step forward, challenge the norm, and shape the future of fintech in Pakistan and beyond.”
Her recognition marks a powerful step forward for women in fintech and reflects her dedication to building inclusive, purpose-driven innovation in Pakistan’s digital finance space. She is an inspiration for young women.
