The Coca-Cola Company has appointed Sami Wahid as the new General Manager for the Pakistan and Afghanistan region, within its Eurasia & Middle East Operations Unit. Bringing nearly two decades of strategic leadership across marketing, sales, and general management, Mr. Wahid’s appointment marks a pivotal moment for Coca-Cola’s journey in the region.
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Prior to joining Coca-Cola, Mr. Wahid served as Managing Director at Mondelez Pakistan, where he led transformational growth across Pakistan, the Middle East, and North Africa. Known for fostering innovative cultures and delivering brand and business success, he brings a well-rounded perspective to strategic planning and commercial operations.
“Coca-Cola has invested over a billion dollars in Foreign Direct Investment in Pakistan in recent years,” said Mr. Sami Wahid. “With immense growth potential in this market, I’m excited to drive further expansion, along with Coca-Cola İçecek (CCI), our Turkey-based bottler. After 70+ years in Pakistan, Coca-Cola is deeply ingrained in the country’s fabric, from world iconic platforms like Coke Studio to community-focused sustainability initiatives.”
A passionate advocate for environmental sustainability, governance, and inclusive growth, Mr. Wahid has also served as the Senior Vice President of the American Business Council. He is known for championing sector-wide progress and representing industry interests before regulatory authorities.
With this leadership shift, Coca-Cola reaffirms its long-term commitment to Pakistan and Afghanistan — not just as markets, but as communities where it seeks to build value, foster innovation, and inspire positive impact.
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