Pakistan’s leading biscuit manufacturer EBM, through its brand Peek Freans Pik, has launched a new song ‘Banao Har LamhaKhaas’, in collaboration with Pakistani singer and songwriter Zeb Bangash.
The initiative is a continuation of the ‘Banao Har LamhaKhaas’ campaign and aims to highlight the significance of making each and every moment special – no matter how big or small – it holds in a person’s life. With the release of the single, Peek Freans Pik targets young adults who often forget to celebrate ordinary everyday moments on a daily basis, merely due to their hectic and demanding routines.

The film, illustrated by artist GulbeenGulraiz, focuses on various situations where the protagonist goes out of the way to make various ordinary moments special (case in point: When the main character is stuck in a traffic jam with their loved one and instantly chooses to make the ordinary moment memorable). Ultimately, with ‘Banao Har LamhaKhaas’, Peek Freans Pik celebrates these simple moments and aims to inspire its customers to incorporate them into their everyday lives.

The song has been released on all platforms and can be viewed on the following

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

EBM and SoL embark on a journey of self-discovery with 21st Young Leaders Conference

Keeping alive its two-decade-long tradition of nurturing young minds, English Biscuits Manufacturers…

First HABIB METRO Sirat Islamic Banking Summit held in Karachi

HABIBMETRO Sirat – The Islamic banking brand of HABIBMETRO Bank, organized the…

Carrefour Pakistan Promotes Local Produce with a Countrywide Citrus Festival

Citrus sweethearts can search for their number one citrus produce at unparalleled…

Sarsabz Royals Awards 2020-21 rewards top performing dealers

Sarsabz Fertilizer hosted a special awards ceremony at a local hotel in…