Strategic Roadmap: ‘Magnificent Punjab’. The provincial government unveiled an ambitious tourism roadmap aimed at positioning Punjab as a global destination. Key highlights include:
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70 New Destinations: Selection of seventy specific sites for development, including heritage, cultural, and eco-tourism locations.
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50+ Curated Trails: Development of more than 50 specialized tourism trails under public-private partnership models.
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The Magnificent Punjab App: A new digital platform formally launched to streamline tourist navigation and services.
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Tourism Infrastructure: Major development projects worth billions of rupees announced for Chakwal and Kotli Sattian.
Investment Opportunities & New Ventures
The expo served as a platform for launching diverse investment-ready projects:
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Water Sports: New initiatives to promote water sports at Kallar Kahar and Dharabi Lake.
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Adventure Tourism: Unique projects like the establishment of treehouses in Patriata were showcased to attract eco-tourists.
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Heritage Restoration: Restoration plans for historic forts, including Derawar and Jamgarh, were formally introduced.
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Safety & Facilities: The establishment of a dedicated Punjab Tourism Force to ensure visitor safety and the provision of modern facilities across key sites.
Excellence and Culture
For the first time, the Punjab Tourism Excellence Awards were presented to recognize outstanding contributions to the sector. The first day concluded with a high-profile cultural program featuring renowned artists to highlight the province’s rich heritage.
Senior Provincial Minister Marriyum Aurangzeb described the expo as a “historic moment,” stating that tourism has now evolved into a primary economic sector for foreign investment and national branding.
