The Pakistan Cricket Board today announced that TikTok, the leading destination for short form videos, will be the title sponsor of the historic Test series between Pakistan and Australia, which commences in Rawalpindi on Friday, 4 March. This is the first time a digital entertainment platform has sponsored a bilateral series in Pakistan and represents an exciting step for both TikTok and PCB, bringing a new kind of partner for international cricket in the country.
As the title sponsor, TikTok will provide a place where cricket fans can follow their favourite cricket content creators, share the best TikTok cricket content, and create their own special moments, reactions and celebrations around this historic series with Australia. Alongside the partnership, PCB will launch an official TikTok account prior to the series with a mission to inspire and entertain millions of cricket fans not just in Pakistan but also around the world with exclusive behind-the-scenes content as well as current and archival footage.
PCB Chief Executive Faisal Hasnain: “We have already established an excellent relationship with TikTok, starting with the HBL Pakistan Super League 2022. Given that relationship, we are delighted to extend it further for the historic Pakistan versus Australia Test series, which will probably be the series of the year. “This agreement with TikTok is a further indication of the current good health of Pakistan cricket and reflects the value and benefit commercial partners see by associating themselves with our brand.”
Paul Katrib, Head of Brand Marketing, Middle East, Turkey, Africa and Pakistan at TikTok: “We are delighted to become the title sponsor of this historic Pakistan-Australia series. After the resounding success of our partnership with HBL PSL 2022, we want to continue cementing TikTok’s position as the ultimate platform for cricket fandom in Pakistan.
Meanwhile, the Pakistan Cricket Board has confirmed ticket prices for the three-Test series match of which will be played in Rawalpindi (4-8 March), Karachi (12-16 March) and Lahore (21-25 March). For the Rawalpindi Test, only two enclosure categories are available. The PKR500 VIP enclosures comprise Imran Khan, Javed Akhtar, Javed Miandad and Azhar Mahmood, whereas Premium enclosures include Shoaib Akhtar, Sohail Tanvir, Miran Bakhsh and Yasir Arafat, and the price per ticket has been fixed at PKR100.
There will be four enclosure categories in Karachi and Lahore, the ticket prices are as following:
First Class – PKR 200 each
Premium – PKR 350 each
VIP – PKR 500 each
National Stadium, Karachi – Fazal Mahmood, Hanif Mohammad, Javed Miandad, (VIP enclosure), Imran Khan, Quaid, Wasim Akram (Premium enclosure), Asif Iqbal, Intikhab Alam, Iqbal Qasim, Mohammad Brothers, Nasimul Ghani (First-Class enclosures), and Majid Khan, Waqar Hasan, Wasim Bari, Zaheer Abbas (General enclosure)
Gaddafi Stadium, Lahore – Fazal Mahmood, Imran Khan (VIP enclosure), Rajas and Saeed Anwar (Premium enclosure), Abdul Qadir, AH Kardar, Javed Miandad and Sarfraz Nawaz (First-Class enclosure) and Hanif Mohammad, Imtiaz Ahmed, Inzamam-ul-Haq, Majid Khan, Nazars, Quaid, Saeed Ahmad, Zaheer Abbas (General enclosure).