British luxury carmaker Aston Martin Star Wars collaboration has been announced as part of the franchise’s 50th-anniversary program. Disney Consumer Products and Lucasfilm named Aston Martin among the partners for the global campaign marking 50 years since the original 1977 film.
Aston Martin Star Wars Partnership: What Is Confirmed
The program runs for a full year starting in January 2027. Lucasfilm and Disney describe it as a global celebration that includes new project announcements, anniversary merchandise, fan events, archival releases and reimagined Disney Parks and Cruise Line offerings, anchored by a theatrical rerelease of the 1977 film.
Finbar McFall, Aston Martin’s global director of marketing and special vehicle operations, praised Star Wars’ influence on design and storytelling. He said the brand shares the franchise’s commitment to products and experiences with lasting emotional impact, calling the partnership a “natural and exciting collaboration.”
What Is Still Unknown
Neither company has said what the collaboration will produce. No model, price, production volume or availability has been confirmed, and there is no sign that a car reveal is imminent. Aston Martin says it will share details of its own activations in early 2027, while its near-term focus remains the Valhalla Spider and the 2027 DBX S.
How the Aston Martin Star Wars Deal Fits the Brand
Aston Martin has long been associated with James Bond, and this deal extends that approach to a space-opera franchise. Past Star Wars campaigns have used partners for limited merchandise, design collaborations and display cars at fan events, which hints at possible outcomes, though none has been confirmed here.
What Happens Next
Expect specifics only closer to the program’s January 2027 start. Updates will appear on the official Aston Martin website.
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