Peek Freans Gluco launches “Gluco Kahani Book”
Peek Freans Gluco launches “Gluco Kahani Book”
Peek Freans Gluco launches “Gluco Kahani Book”
Peek Freans Gluco launches “Gluco Kahani Book”

During an interactive and engaging session at the ongoing Karachi Literature Festival, Peek Freans Gluco launched its much-awaited book of “Gluco Kahani Rhymes” along with renowned singer and songwriter Bilal Maqsood.

Read More: NBP and State Life extending partnership

The Gluco Kahani platform was created in collaboration with Bilal Maqsood with the inspiration to create rhymes for children in the Urdu language. The aim was to create purposeful content under the umbrella of Peek Freans Gluco for the benefit of our future generation. Since its premiere in March 2022, the initiative so far has received a phenomenal response, racking up over 22 million views and 95 million impressions on YouTube & over 15 million impressions on Facebook. Gluco Kahani aims to be the vehicle which attracts children to view content in our native language, using easy-to-understand rhymes that helps little ones build vocabulary.

“We wanted to show that nourishment can be fun, entertaining, and memorable. This  belief led us on the journey of making learning Urdu fun” said Shahzain Munir, Executive Director at EBM, in a statement. “We saw the opportunity to convert the rhymes into a book format to help inculcate the habit of reading in Urdu in a way that  both parents and children will enjoy.”

Peek Freans Gluco is a generational brand, having been trusted by mothers for over 30 years as being the first biscuit for their children that provides wholesome nourishment. To keep strengthening the bond with its consumers, the same stories/rhymes have been made available in book form to allow children to see the fun side of our beautiful language with lovable Gluco characters. The stories are designed to help parents engage and laugh with their children as they learn counting in Urdu with Haathi, run along the jungle with Khargosh and learn the power of helping others with Chirya. There is a QR code on each page to link with the online video and content.

When asked about his views regarding the project, well known singer, Bilal Maqsood  said: “This was a dream project for me. I partnered with Peek Freans Gluco of EBM to compose, write, and sing nine original Urdu nursery rhymes for children to play my part in giving our children something to hold on to while growing up – something  that’ll keep them connected to their language and cultural values without losing the  element of learning with fun.”

The session ended on the note that various elements of society must work   in tandem to ensure the availability and proper distribution of Urdu content for the sake of our younger generation.

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like

JS Bank partnered with NdcTech to modernize its Core Banking and drive Business Agility

JS Bank, a leading Commercial Bank of Pakistan has modernized its Core…

Syngenta Pakistan Launches CENTRIGO Farming Ecosystem for local farmers

Pakistan Limited, a leading agriculture innovation and technology company that provides crop…

LUMS Energy Institute hosts seminar on advancing Pakistan’s Energy Sector

Pakistan’s prestigious institution, LUMS, recently organized a seminar focused on addressing the…

Daraz Pakistan Boosts Connectivity with 15% Discount on All Mobile Network Top-Ups

Daraz, Pakistan’s premier e-commerce platform, has introduced an exciting offer that gives…